Love Food Hate Waste

Natural Typography

Blocking the sunlight from the skin of an apple as it grows means that area doesn’t change colour.

We created natural messages on apples as they grew, reminding people not to let their food go to waste.

A national campaign to launch

With a strapline and branding still in use 13 years on, this campaign led the conversation around foodwaste in our country.

A third of the food we buy ends up being thrown away. Sad isn’t it?

Creative concept. Branding. Art Direction…Chief tomato and pear casting officer.

Marsh & Parsons